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Later acquires Mavely for $250 million: The deal integrates influencer monetization tools, enhancing measurable ROI and full-funnel marketing capabilities.

Web publishers, especially those who relied on indirect monetization, are being buffeted on all sides by challenges.

National security fears have little effect as users flock to RedNote. Monetization challenges and scalability questions could limit its ability to rival TikTok鈥檚 dominance.

The tie-up can help attract younger travelers and aids in Venmo鈥檚 monetization journey

Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetization plans have left its value for marketers unclear.

Rapid user growth highlights demand for decentralized, ad-free feeds, but scalability and monetization remain critical hurdles for long-term success.

OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.

Hampered by unclear monetization strategy and rising costs, Apple鈥檚 AI push faces steep adoption barriers.

Time spent on social media is plateauing. Longer videos could keep users around longer while providing more monetization opportunities for platforms. But some short-form creators won鈥檛 be receptive to the shift.

YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media鈥檚 popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It鈥檚 a win for Venmo鈥檚 monetization journey

Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.

Amid near-nonexistent growth in some key markets, web publishers are being forced to consider radical changes to the way they sell their ads on the open web.

However, creators who rely on TikTok for brand deals and monetization are increasingly uneasy. Creators felt blindsided by TikTok鈥檚 sudden shutdown, viewing it as a sign of disregard for their livelihoods. Many have lost trust in the platform, despite TikTok鈥檚 dominance in influencer marketing.

Success will depend on effectively scaling monetization programs, including new ad formats like Sponsored Snaps and major advertisers like 鈥淲icked.鈥�.

Why it matters: Messaging functionality has become the foundation of platform engagement and monetization strategies. Controlling user messaging allows platforms to funnel activity toward revenue-generating features.

Built-in monetization tools provide clear revenue paths for creators, and visual components enable innovative advertising integration and product placement opportunities. While competitors scramble to enhance their video capabilities, YouTube's comprehensive ecosystem that combines searchability, community engagement, and monetization makes it increasingly difficult to challenge.

Meta's ability to deliver not just initial bonuses but sustained monetization opportunities that rival TikTok's ecosystem will determine success. The platform's rapid feature adoption and creator-first messaging suggest a serious commitment to winning the short-form video battle, even if it alienates some traditional users in the process.

The news: Snap has introduced a unified monetization program for creators, allowing them to receive equal payment for content produced in Stories and its Spotlight sections, it announced Monday.