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As marketing becomes more directly tied to revenue goals, the ability to measure and report on its impact has declined. Some of that can be attributed to signal loss as the industry moves away from third-party tracking to more privacy-safe identifiers. Today鈥檚 audiences are also spread across multiple channels and devices. This makes it harder to track the customer journey and attribute results to specific marketing efforts.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

Gen Z鈥檚 media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That鈥檚 why advertising to Gen Zers requires a unique approach鈥攐ne that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.

Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users鈥� digital activity have only risen.

Create relationships on multiple devices. 鈥淸Marketers] are trying to understand how TV can be a part of their media mix and how they can align their attribution model,鈥� Gray said. This stems from the disconnect between the device that delivers the ad and the device that the consumer converts on.

It also features support for the emerging 鈥渢rifoldable鈥� smartphone market of devices with multiple folding screens like Huawei鈥檚 Kirin 9000S. AI smartphone market set to flourish: MediaTek鈥檚 latest hardware will likely come to flagship phones from Chinese brands like Vivo and Oppo, but not to the US, where Qualcomm is the dominant smartphone chipmaker.

Hardware makers have responded鈥擵alve鈥檚 SteamDeck, Asus鈥� ROG Ally, MSI Claw, and Logitech鈥檚 G Cloud handhelds reflect a move away from the console big three towards devices that can run multiple game platforms. And Lenovo announced that its Legion Go S is the first authorized Valve SteamOS handheld game console.

Basic with Ads has other limitations: a 720 HD stream limit and one device restriction on playback. Users interested in 1080 HD and support for multiple devices must pay for the $15.49 per month ad-free Standard tier; 4K is only accessible to customers who pay $19.99 per month.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

The measurement reflects shopping behavior across multiple devices over time.

Additionally, integrating multiple devices and touchpoints further strengthens customer engagement and retention. D2C ecommerce is experiencing ongoing change, fueled by trends in digital marketing, consumer attitudes, AI-enhanced personalization, sustainability, and approaches to multichannel commerce.

According to a report from PYMNTS and Entersekt, 73% of consumers who access financial accounts via multiple devices are willing to log in with alternative authentication methods. FICO鈥檚 data also aligns with one of our predictions for the banking industry in 2023: We expect data security and protection, including identity protection, will become table stakes for financial service providers.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

Market growth reflects users鈥� increasing adoption of multiple platforms for different devices and use cases. Consumers are using voice assistants for various devices or tasks. For example, a user might enlist Siri on their iPhone but prefer Alexa for their smart home devices. New voice assistant companies face a steep challenge against Google, Apple, and Amazon.

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

You would think we would've hit some sort of peak there, but more people are using multiple devices at once and so that's definitely helping with driving that time up. Marcus Johnson:. Yeah, really quick Ethan. Social media isn't going up, so where is that those extra few minutes per day coming from? Ethan Cramer-Flood:.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

To arrive at forecasts for growth rates by media and by device, this analysis is followed by extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

To arrive at forecasts for growth rates by media and by device, this analysis is followed by extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.