蘑菇AV

In January, the most interesting retailers capitalized on New Year鈥檚 trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

Okay, number seven, Poshmark. Arielle, why is Poshmark on the list? Arielle Feger (02:39):. So Poshmark is partnering with Loop to enable customers to return items that were either final sale or the return window had closed. It seems pretty easy. All they have to do is click a button, and the listing will be filled in from details that Loop has.

Poshmark partnered with Loop to enable shoppers to sell unreturnable items on its marketplace, after noting a sizable rise in listings labeled 鈥渕issed return.鈥� Users wishing to resell items from participating merchants can quickly generate prefilled listings with one click from the returns portal.

The platform aims to be a one-stop shop for brands to move excess goods to a vetted array of buyers from around the world that include off-price retailers, sellers on platforms such Poshmark and eBay, and creators that sell goods via livestreams. The pitch: 鈥淓very brand has too much stock and they鈥檝e never solved that problem in an efficient way,鈥� Dee Murthy, co-founder and co-CEO tells 蘑菇AV.

Fashion resale marketplace Poshmark introduced visual search for its users. 鈥淭ools like visual search can be especially helpful [in resale], both for buyers who might see a product, might just want to be able to use their camera and match it as well as for sellers who can take a photograph of their product,鈥� our analyst Sky Canaves said on a recent 鈥淩eimagining Retail鈥� podcast.

To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.

Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.

Poshmark launched Posh Lens, a visual search tool that gives shoppers the ability to search by image, filtering the platform鈥檚 product listings for similar items. What can retailers learn from the maturing resale industry? Automation and AI are crucial tools for ecommerce retailers seeking to increase operational efficiency.

Naver sets its sights on the US with Poshmark acquisition: The South Korean tech giant plans to use its resources and ecommerce capabilities to create a 鈥渟ocially responsible and sustainable shopping experience.鈥�

Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy鈥檚 and Poshmark see early progress.

Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.

For the moment, the resale platform isn鈥檛 charging selling fees, which could make it more attractive (in the short term) to sellers who would otherwise be operating on marketplaces like Poshmark, Mercari, and Depop. The shift is also likely to increase the amount of inventory available for sale, thereby making ThredUp more attractive to buyers.

And I think Poshmark has also done something a bit similar with its people who host live streams and sales on the platform and can create more of a presence around selling that's more than just the products themselves. Sara Lebow:. That makes sense, although it is difficult for me to picture Walmart and IKEA or ThredUp being able to replicate that.

Almost a third (31%) of women also reported being open to a beauty and skincare social commerce purchase鈥攗nsurprising, given that women are more frequent users of both social media and beauty products. 55% of upper-income Gen Z teens have sold an item on a secondhand marketplace such as Poshmark or thredUP.

Ecommerce platforms like Amazon, eBay, and Poshmark continue to invest in developing their in-house capabilities, but they haven鈥檛 gained much traction. Meanwhile, TikTok reported that it had signed up more than 200,000 sellers and 100,000 creators to TikTok Shop when it launched in September 2023. TikTok is reducing friction to convert consumers.

Poshmark鈥檚 鈥淪hare Shows鈥� allow brands and Poshmark users to partner to sell products, while viewers can chime in with questions or comments, or place a bid. The events have been a hit for brands like Rothy鈥檚, Pact, and Christy Dawn, with Rothy鈥檚 CMO Jamie Gersch telling ModernRetail that the format 鈥渞eally let us engage the community in a way we hadn鈥檛 before.鈥�.

Poshmark leads fashion resale marketplaces. Total US online fashion resale is poised to grow by nearly 16% this year, according to our forecast. Secondhand platform Poshmark is seeing much slower growth and increased competition but has retained its leading position in the space.

Visits to ecommerce sites in Western countries tend to be more mission-driven, making the adoption of live shopping more challenging鈥攂ut platforms like TikTok, Poshmark, and eBay are trying to change that. The US leads the pack in livestreaming commerce participation among Western nations.

Poshmark. thredUP. Vestiaire Collective. Vogue Business. WWD.

Poshmark introduces Posh Shows, live shopping for resale. Fashion brand participation in resale boomed last year. 5 charts showing what resale ecommerce growth means for your brand. Yesterday's Chart of the Day: Top 10 fast-food apps.

Respondents ages 18 to 25 reported using Depop, OfferUp, and Poshmark at much higher rates than the average, while millennials led by significant margins when it came to Bonanza, The RealReal, and thredUP. Resale shoppers care most about saving money.

Even secondhand sellers are using the tactic to offload unwanted items: The number of clothing items marked as 鈥渘ew with tags鈥� and 鈥渇inal sale鈥� on Poshmark is up 61% since 2022, per The Wall Street Journal. An industry-wide challenge: Shoppers will return $211.76 billion worth of online purchases this year, 4.2% more than in 2022 per our US Retail Ecommerce Return Volume forecast.

Players like Poshmark have even been acquired after struggling with CAC while others, including Outdoor Voices, are still on the market for the very same reasons. With Google having had a weak Q3 in part on account of its ad business, this doesn鈥檛 bode well for its Q4 results鈥攁nd its search ad revenue growth will be nearly half of what it mustered this year.

For example, Poshmark on Wednesday launched Posh Shows, which allows consumers to livestream on the company鈥檚 platform. The big takeaway: There is no shortage of resale platforms and 鈥渞esale as a service鈥� providers that make it relatively straightforward for brands to enter the resale market.

Next year, that number will increase by 12.9% to reach $314.34 billion, growing nearly as much as Walmart (13.0%) and outpacing eBay (-1.1%), Etsy (8.1%), and Poshmark (8.1%). 3. Amazon trails Meta and Google鈥攂ut it鈥檚 gaining share. Amazon may be king when it comes to ecommerce, but it still has a ways to go to catch up with Google and Meta in US digital ad revenues.