Temu tests search ads in latest attempt to chip away at Amazon鈥檚 dominance: The lucrative revenue opportunity could offset rising costs related to de minimis crackdowns and tariffs.
Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers鈥� search ad offerings.
Google鈥檚 AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.
Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.