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Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

CNN isn鈥檛 done with streaming: In a memo announcing layoffs, CEO Mark Thompson said a standalone streaming service is coming.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

颁辞尘肠补蝉迟鈥檚 streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

Social fuels streaming: Netflix invests in BookTok sensation 鈥淭wisted Love鈥� as TikTok reshapes publishing and adaptation strategies.

Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.

Amazon鈥檚 ad launch will define streaming for years to come: In less than a year, Prime Video became a top dog in streaming advertising.

Amazon鈥檚 Red One sets streaming records: 50 million viewers and $175 million in box office receipts validate the studio's hybrid theatrical-to-streaming strategy.

CNBC+ is the latest attempt to bring news networks into streaming: The streaming service will launch in early 2025 as Comcast prepares to separate linear, digital assets.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.

Connected TV (CTV) and streaming services will make new inroads this year to further capture audiences and enhance offerings to marketers. Precise measurement and predictable buys are giving those that opted out of linear TV the confidence to invest in streaming.

As connected TV takes center stage in advertising, brands are turning to creative strategies that capture attention and maintain audience engagement. Strong branding and frequent updates to campaigns are key to staying ahead in the competitive streaming space.

Disney acquires Fubo, clearing Venu Sports鈥� troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.