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Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

As US regulators ease Big Tech scrutiny, the UK is intensifying investigations into Apple and Google鈥檚 duopoly, potentially reshaping how these companies operate abroad.

Marks & Spencer, Tesco flag challenges as UK economy weakens: Confidence is slumping due to concerns over tax hikes and sluggish consumer demand.

UK retail sales grew 3.2% YoY in December: Even with a late surge, sales rose just 0.7% YoY in 2024.

The UK retail landscape looks increasingly bleak: Sainsbury鈥檚 and Primark owner AB Foods add to the chorus of retailers bracing for a slowdown.

The UK is a world leader in mobile commerce. How can brands and retailers succeed in a competitive market?

Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.

Lidl delivered its most successful UK Christmas season on record: The discount grocer鈥檚 revenues rose 7% in the four weeks leading up to Christmas.

The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.