On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.
YouTube expands living room dominance: Sports, podcasts, and 4K content drive TV viewing surge—and possibly a YouTube TV price hike.
After a slew of technical failures during November's Mike Tyson vs. Jake Paul boxing match live stream, advertisers are more aware than ever of what can go wrong during a popular event. And with Netflix's "NFL Christmas Gameday" just around the corner, which will feature Beyoncé performing during the Ravens vs. Texans halftime show, brands can strategize to make the most of a potential broadcast outage.
The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.
Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.
On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.
NFL Thanksgiving ad rates rise 16%: Historic demand makes football the centerpiece of holiday advertising, with record viewership expected.
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.
Canadian hockey is the next sports streaming rights prize: Amazon could partner with Rogers Communication to secure an NHL rights package next year.
Streaming has transformed sports viewership—and advertising along with it. With more fans tuning in through connected TV than traditional broadcast, brands now have a unique chance to reach a loyal, engaged audience.
Netflix's failed boxing stream raises serious concerns about its tech capabilities: The platform has six weeks to fix major issues before streaming NFL Christmas games.
New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.
Digital live sports viewers have surpassed traditional pay TV live sports viewers in the US, per ĢAV forecast. This trend will continue next year, when 114.1 million people will watch sports via digital while 82.0 million will watch via TV.
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.
On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.
The number of women’s live sports viewers has grown tremendously. This year, more than double the number of people will watch women’s sports monthly than in 2022.
Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.