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Podcast listening in the region also trailed every other region at just 38 minutes daily. That鈥檚 12 minutes below the global average. In Russia, it was just 29 minutes鈥攍ikely due to the suspension of services from key podcast streamers (e.g., Spotify and Amazon Music) and the Russian government鈥檚 YouTube streaming restrictions.

On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

The legitimization of the creator economy is also reflected in retail鈥擜lex Cooper just partnered with Nestl茅 to launch a beverage brand tied to her podcast network, signaling a legitimacy shift in the eyes of major distributors. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Axios reports that Spotify鈥檚 podcast division is 鈥渙nly now starting to become profitable,鈥� years after CEO Daniel Ek called it a $20 billion opportunity. Podcasts helped the company鈥檚 ad revenues rise 13% in Q2.

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

His podcast's dominance on Apple Podcasts (ranking first in 2024 with over 150 episodes) demonstrates the appetite for conservative voices. It also highlights a crucial trend: Audiences are willing to pay directly for content, circumventing traditional advertising models.

On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

This included print press (down 19 minutes), online press (-17), gaming (-17), podcasts (-17), music streaming (-16), online TV/streaming (-15), broadcast TV (-13), and broadcast radio (-13). In fact, China trailed the global average for daily time spent in every category except print press. China ranked last globally in time spent with desktops/laptops/tablets.

Its vast media empire includes late-night talk shows, ESPN, podcasts, and other platforms that allow it to cross-promote its film releases at relatively low additional cost鈥攁 strategy it has relied on for more than a decade.

鈥淚t鈥檚 a huge play for Amazon,鈥� said our analyst Sara Lebow on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淚t's potentially going to undercut Shein and Temu with faster delivery.鈥�. 2. E.l.f. Beauty. e.l.f. Beauty showed strong momentum with 40% sales growth in its latest quarter and a partnership with Dollar General.

"I have a Roku and I couldn't tell you one company that's advertised on the much-vaunted cityscape screensaver where they serve ads,鈥� our analyst Rahul Chadha said on the podcast. Screensavers, by nature, only surface when users have checked out or left the room, so how much engagement can they actually drive?

It can also convert existing content like webinars, podcasts, or white papers into new formats such as blog posts, social media snippets, or video scripts. GenAI generates efficiencies amid tightening budgets. Per a July 2024 survey by Pipeline360, budget, headcount, and resource cuts are the top challenges for B2B marketers.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.

The wide-ranging format鈥攚hich includes streaming music, podcasts, and radio delivered via the internet鈥攆irst surpassed terrestrial radio time spent in 2021. As with video, digital audio鈥檚 growth is supported by the variety of devices used to stream content, including smartphones, tablets, smart speakers, and in-car audio. Radio鈥檚 minutes are declining slightly each year.

鈥淚f you look at someone like Chase, their financial media network is built on top of an existing rewards program, and that's Chase Offers,鈥� said our analyst Maria Elm, speaking on an episode of our "Behind the Numbers" podcast. Elm predicted that other companies like Citi and Capital One may develop similar programs.

It will take time, but Nike can turn things around because the brand strongly resonates with Gen Z consumers, our analyst Zak Stambor said on the "Behind the Numbers: Reimagining Retail" podcast. "I think they can, in relatively short order, execute on a strategy that gets them back to level ground and then to growth.". Here are three reasons behind Nike's recent challenges. 1.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.

On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.

Generative AI is yet to have a profound impact on media plans and marketing workflow. 鈥淭he promise of genAI is to ultimately achieve a digital dream state of advertising鈥�where the right message reaches the right consumer on the right platform at the right time,鈥� our analyst Max Willens said on an episode of the 鈥淏ehind the Numbers鈥� podcast. 鈥淏ut right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out 鈥� We鈥檙e a ways away.鈥�

said our principal analyst Sarah Marzano on the "Behind the Numbers: Reimagining Retail" podcast. While retail media will generate nearly $55 billion in US ad spend this year, per our forecast, travel media will total just $2.13 billion and financial media $350 million. Here are three trends shaping the future of commerce media in travel and financial services:. 1.

Go deeper with a recent 蘑菇AV Behind the Numbers podcast on why retail pharmacy chains are struggling.