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This is what had been considered a second tier streaming service that I bet is going to be very close to a top tier service, doing in a slightly different strategy. There's simulcast. Lot of stuff is going to be... They're doing a strategy of maintaining linear TV while also having stuff on streaming in a way that maybe Disney Plus isn't doing. I think this is gigantic for them.

Short-form videos are influencing purchases on social media. Key stat: More than half (53.7%) of US social shoppers said that short-form video influenced them to purchase something on a social media platform, per March 2024 data from our 鈥淯S Social Commerce鈥� survey.

Global digital video ad revenues will top $360 billion in 2027, according to Omdia. That鈥檚 up more than $170 billion from this year. By contrast, video subscription revenues will rise about $30 billion over that period and remain below $120 billion in 2027.

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.

But that is well below what many traditional pay TV providers or streaming services earn. TV advertising structures could shift. Most linear TV advertising is sold by networks, with providers generally selling 2 minutes per hour, which is about 15% of their total ad loads.

In contrast, the country鈥檚 time spent with online TV/streaming has fluctuated between 1:44 and 1:55 since 2021. United Arab Emirates. UAE was the only country in the region to increase time spent with streaming. The activity gained 6 minutes, reaching 1:41, despite experiencing a decrease of 2 percentage points in video streaming penetration overall.

YouTube's and Roku鈥檚 digital ad revenue growth peaked in Q1 2024, while Disney鈥檚 streaming revenue growth peaked in Q3 2023. Beyond the chart:. Netflix鈥檚 ad-supported tier is less than two years old and still has room to grow. This year, its connected TV (CTV) ad revenue will reach $760 billion, growing 36.8% YoY, according to our March 2024 forecast.

Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings