Players taking comfort in Roblox’s virtual worlds could indicate future interest in more immersive technology, like virtual and augmented reality. Roblox’s popularity among Gen Alpha has prompted additional restrictions and controls.
Report
| Jan 23, 2025
And this was tied to the launch of an AR lens on Snapchat that again, speaks to that younger demographic and they gave away 100,000 free sides or toppings of guacamole to people who use the lens to show themselves engaged in fitness or meditation activities.
Audio
| Dec 4, 2024
It's interesting you bring up AR and VR because I was talking to some folks at Snapchat about this last week about how common AR is on Snapchat. And I feel like a lot of people use AR without realizing they are AR users. They use filters. They don't realize that that is using AR. That seems like the best-case scenario for conversational search.
Audio
| Oct 2, 2024
Meta also demoed the first prototype of its Orion holographic AR glasses, which are still too expensive to mass produce. Final word: Meta demonstrating meaningful product and platform updates indicates it has long-term plans across emerging technologies. The company is also positioning itself as a worthy competitor to OpenAI by offering AI voices and productizing AI-capable wearable devices.
Article
| Sep 25, 2024
ACH payments are still ahead of other payment methods in offering businesses enhanced data and easy AP and AR automation. Their remittance information enables straightforward reconciliation, and the payments can be easily integrated into AP and AR automation solutions.
Report
| Feb 26, 2024
Meta's new Orion augmented reality glasses may still be a prototype that costs thousands of dollars to produce, but when you put them on, they feel like the future, writes Ina Fried of Axios.
Audio
| Oct 4, 2024
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| Nov 1, 2022
Source: Insider Intelligence
The new marketplace will launch in mid-October and include assets for creators such as 3D models, game map templates, AR and VR content, and design tools. User motivation: Fab will offer user-friendly tools like a “NoAI” tag, which lets developers classify assets as being unavailable for generative AI (genAI) training programs.
Article
| Sep 17, 2024
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| Apr 25, 2024
Source: Kaspersky
Browse ads are already saturated, and may not stand out to consumers the way ads featuring AI, AR, or gaming interactions might. Optimize: Provide a variety of products for consumers to scroll through to hold their attention. For ads where consumers tap to reveal more information, make sure the content adds value and is worth consumers’ time.
Article
| Sep 4, 2024
Voice commands, gesture controls, AR windshields, and in-car cameras and sensors could create opportunities for contextual brand experiences delivered in transit. GenAI will become an active copilot. As more powerful AI models and processors are integrated into vehicles, in-car AI will expand beyond basic voice commands to become a proactive digital companion.
Report
| Nov 13, 2024
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| Apr 11, 2024
Source: ARtillery Intelligence
We’ll see deeper AI integration with AR experiences. As Walmart demonstrates with its AR showrooms, the next step will be integrating conversational AI into these immersive environments. Shoppers may interact with AI assistants within virtual storefronts, getting real-time advice as they virtually try on clothes or arrange furniture in digital homes. What does this mean for marketers?
Article
| Aug 14, 2024
Snap’s play for adrift creators: A simplified payment program could entice creators who are left stranded by a TikTok ban.
Article
| Dec 16, 2024
Chart
| Jan 16, 2025
Source: Interactive Advertising Bureau (IAB)
AR tools (Perfect Corp., Zero10). Product recommendation and personalization engines (Bloomreach, Coveo, Dynamic Yield). Review engines (Bazaarvoice, PowerReviews, Trustpilot, Yotpo). Pricing and promotions engines (Grid Dynamics, Revionics). Inventory management systems such as Lightspeed Retail and Oracle NetSuite are often integrated with other solutions.
Report
| Nov 18, 2024
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| Mar 13, 2023
Source: Insider Intelligence
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| Mar 13, 2023
Source: Insider Intelligence
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| Mar 13, 2023
Source: Insider Intelligence
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| Mar 13, 2023
Source: Insider Intelligence
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| Sep 12, 2022
Source: Ipsos; Snap Inc.
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| Feb 8, 2023
Source: Morning Consult
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| Jun 23, 2023
Source: SurveyMonkey
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| Aug 18, 2022
Source: Morning Consult
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| Dec 13, 2024
Source: iBridge